Google’s search engine is also a beast that needs to be fed. While plenty of other factors will influence how your website is ranked, there are a few things you can do directly on your website to help Google see it in a better light. These tips may seem common sense, but many websites could use a refresher course. Here are 5 tips you need to know to optimize your ON-page SEO and rank higher on Google.
The mobile experience
With more and more people using their phones to navigate the web and Google’s recent focus on creating a better mobile experience for searchers, it’s more important than ever to have your site mobile-friendly. When it comes to SEO, this primarily applies to your site’s design and user experience. However, you may also notice that your mobile rankings are much lower than your desktop rankings. This is because Google’s algorithms consider mobile-friendliness when calculating your page’s search engine ranking. If your site is mobile-friendly, it’ll be much easier for people to navigate from their phones, which means it’ll likely show up higher in mobile searches than on desktop. Therefore, if you want more mobile traffic, you must ensure your site is optimized for mobile.
SEO and image compression go hand in hand. Compressing your image not only means a smaller file size but also that image quality is much higher with the same file size. This is important because the smaller your website’s page size, the higher your page’s ranking will be. We know your website’s images are important, but you don’t want them to take up too much space. They could hurt your site’s page ranking because Google will assume your images are too large and penalize you. Also, remember that not all images will be compressed equally. If you’re using stock images from a third-party source, you don’t have control over how they’re compressed. This could cause Google to view your images as too large and lower your site.
Informational page content
This is where the bulk of your SEO efforts should be focused — on the exact keywords and information on the page. It’s important to remember that you don’t want to stuff your content full of keywords because Google will flag it as spam. Instead, you want to focus on creating a valuable piece of content that contains keywords that would be useful to a visitor. One of the ways to do this is to integrate keywords into your page’s title, subheadings, and URL. Your page should be written with a clear and concise message that includes your primary keywords but doesn’t go overboard. While writing your page, try envisioning what a visitor would want to know about the topic. Take your time, and make sure you’re happy with your carrier before publishing it. If you rush your page and don’t take the time to make it perfect, you may sacrifice your SEO.
Site speed and technical structure
While the material on your site is the most important piece of SEO you could focus on, it’s also essential to ensure that your site is well-organized and that the hosting is up to par. One of the easiest ways to do this is to ensure that your site’s images are properly hosted. You don’t want your hosting company to be bogged down with huge images, slowing down your site. Also, the code should be clean and well-organized. This can be done with a site builder or with a site creation software such as WordPress. It’s also essential to ensure your site’s URL is easily readable and understandable. Using your brand name as your domain is a great way to do this, but it’s essential to ensure that the URL is spelled correctly. If you’re using a WordPress platform, you can use the SEO settings to help optimize your site for search engines.
Link Lost & Redirections
When you create your content, it’s important to link to other relevant pieces of content on your website. This will help strengthen your site’s link profile (which plays a big part in how Google views your site) and create more relevant content for visitors. However, ensuring you’re linking to the right thing is important. You’ll hurt your page ranking if you link to a page with the wrong information. Google views this as a broken link and will lower your page’s ranking. When you redirect a page, you’re sending Google a signal that the page you’re linking to is more relevant than the one currently live. This may not always be the case, and you may be hurting your site’s ranking.
Looking for an SEO Specialist
While these tips will help you get started and rank higher, they’re not the only piece of the SEO puzzle. Hiring a professional SEO company is important if you’re looking to rank significantly higher and want to ensure that your SEO is done correctly. SEO is constantly evolving, and many SEO companies will keep their strategies a secret to keep their competitive edge. An SEO company will know all these tricks and more, and they’ll be able to optimize your site for search engines like Google. It’s essential to keep in mind that SEO takes time. While it’s possible to see a slight increase in traffic in a few months, you’ll likely see the most significant changes in your traffic after six months or more.