The local search ecosystem is evolving toward a more personalized experience for users. The increasing number of mobile devices, social media and the rise of location-based services has led to the growth of local search as a category. In fact, in the U.S., local search accounts for nearly 20 percent of all searches and proliferating. So, how do you make sure your business is getting found by potential customers? It’s all about optimizing your local SEO ranking to ensure users can find you easily when looking for your business locally. If you want to improve your local Search Engine Optimization (SE) ranking, here are five quick tips that will help get you on the right track:
Why is local SEO ranking important?
At a high level, optimizing for local search is about increasing your visibility for relevant searches for your business or service. When you rank higher in local search, you’ll likely get more customers from your local area. Ranking higher in local search is also crucial from a traffic perspective. A local search generates a significant amount of traffic to websites. Local searches account for about one-fifth of all searches conducted on the internet. Yet, there’s still considerable room for growth compared to the global search market. There are many benefits to optimizing for local search. First, you’ll be able to attract more customers within your local area. Plus, you can also expect to see an increase in foot traffic and an increase in revenue. With all the benefits of local SEO, you’ll want to ensure your website is properly optimized, so it ranks at the top of local search results.
These 5 Ways to Improve local SEO ranking
Place Location Words Strategically
Although you want to optimize your business listing for the keywords that searchers are likely to use, you also want to ensure you include your business name and address (or directions to your business) at the top of your page. For example, suppose you’re a service provider, such as a plumber or electrician. In that case, you can include your business name and a short description of your services. You can also add a map to your page so people can easily find you. Also, it’s important to keep your brand experience the same across all your local listings to avoid bad reviews and get more people to visit your business or service.
Encourage customer reviews
You can also encourage your customers to leave a review on your local listing. You can include a “write a review” link on your business listing. You can also ask customers for reviews and tell them how important they are. You can link your receipts to your local listing on your website. Receipts are a great place to include a request for reviews because most customers will see them immediately after they’ve had a positive experience with your business. You can also offer a discount code to customers who leave reviews. You can also provide gift cards or prizes to customers who write reviews. These things will encourage your customers to leave reviews, which will help improve your local search ranking and increase foot traffic to your business.
Outstanding Business Profile Description
You should also ensure your business profile is up to date and filled out completely. You can visit your business listing on Google Maps or Yelp and update your profile. Include your specialties, strengths, and customer service vision or mission. You can also have important or unique operating hours for your business. Your business profile will also be a great place to include a link to your website or a special offer for customers. It’s also important to respond to reviews on your page. You can do this by clicking the Reviews tab and clicking Respond.
Optimize for Mobile
When optimizing for local SEO, you must ensure you’re optimizing for mobile devices. The majority of people search for local businesses on their phones. One-fifth of Google’s searches are conducted on mobile devices. That means more people are using their mobile devices to find your business, and more people are using voice search to find your business. Therefore, you want to optimize your local listing for mobile devices. One way to do this is to ensure you’re using Schema markups for your local listings. You can also make sure your website is mobile-friendly and loads quickly. You should also add a Google My Business mobile app listing so people can easily find your business with their phones. Finally, you can also add a click-to-call button to your mobile page so people can call your business directly from their phones.
Create Quality Local Content
Finally, you can also create high-quality local content for your business. This can include things like blogs or micro-blogs, videos or podcasts. You can also conduct regional events and create guides for your customers. The goal is to create content that is highly relevant to your customer’s needs and provides value to them. You can then promote this content on your website. Also, consider guest-posting on other websites in your local area. The more content you create, the more you can enable it online. This will help you improve your local SEO ranking and attract more customers.