‍New content goes live on the web every second of every day. And it’s not just blog posts, videos, and images that get published online; businesses upload videos, blog posts, photos, and more to platforms like Facebook, Instagram, Pinterest, and Twitter, to name a few. Content is the king in digital marketing, but unfortunately, not all content has the same SEO standing. Some content might be helpful for your readers, but it won’t help you achieve better search engine ranking or drive traffic from search engines. How does this happen? The answer lies in your Content SEO strategy. Read on to learn how to improve your Content SEO strategy, so your content gets indexed by search engines and helps build a more substantial online presence.

Remember, your competitors are still working

New content doesn’t just appear out of thin air. Someone had to write it. And since many of your competitors are already publishing content, it’s safe to assume that some of their content will rank above yours. So, how do you avoid that happening with your content? You can start by remembering that content creation is a continuous process. Even if you’re not publishing new content on your site, remember that your competitors are, and they’re working to improve their SEO strategy with each post. If you’re not updating your content, you’re reducing the chances of beating out competitors’ content.

Focus on searcher Intent

One of the biggest mistakes businesses make in content marketing is focusing on creating content they want, not what their potential customers want. And the reason for this is that businesses often try to sell their products or services with their content, forgetting that the purpose of content marketing is to drive traffic to their website. The best way to get your content indexed by search engines is to create content with the intent to solve problems and offer solutions to your consumers. If you create helpful content that solves your audience’s issues, you’ll increase search engine traffic, and your content will be more likely to rank for your target keywords.

Update with New Findings

This one is a highly critical aspect of improving your SEO strategy. To maintain relevancy, you must update your old content with new findings. For example, you might have written a blog post on the best weight loss supplements a few months ago, but your article might already be outdated with new research and scientific breakthroughs. When you update your old content, you also have the chance to change the article’s URL (web address). You can do this by simply adding “(new findings)” or “(new information)” to the URL of your article. Not only do URL changes help your content get indexed by search engines, but it also helps your article rank higher for its target keyword.

Correct factual errors

Factual errors in content can cause a great deal of harm to your SEO strategy. For example, let’s say you were marketing for a weight loss supplements company, and your article stated that a specific ingredient was great for weight loss, but that was incorrect. Your article might get indexed by the search engines, but if someone clicks on it, they’d see that your writing is erroneous. Instead of bringing people to your site, you’d be losing potential customers. The best way to solve this is to make a few corrections to your article and re-publish it to ensure that factual errors don’t hinder your SEO strategy.

Drop Outdated Tactics

Not only do dated tactics harm your content’s SEO strategy, but they also harm your brand’s overall reputation. Let’s say you have an article on your website published ten years ago that talks about how great a certain brand of weight loss supplements is. You’d contradict your previous advice if you published an article about how the same accessories aren’t as great as they used to be. This will harm your brand’s reputation and hurt your SEO strategy. The best way to avoid damaging your content’s SEO strategy and brand’s reputation is to drop outdated tactics and create new, relevant content instead.

Update Internal Links

Internal links are links that point from one page on your website to another page within your website. Internal links help your content indexed by search engines and also help customers explore your website by clicking on related articles. If you have a few blog posts on different topics, you can link one blog post to another topic by simply adding an “(more about this topic)” or “(article about this topic)” to the URL of your article. Not only does this help your content get indexed by search engines, but it also helps customers explore your website.

Conclusion

New content goes live every second of every day, but not all of it will rank high in search engine results. This is because not all content has the same SEO standing. Some content might be helpful for your readers, but it won’t help you achieve better search engine ranking or drive traffic from search engines. The best way to improve your content’s SEO strategy is to remember that your competitors are still working, focus on searcher intent, update with new findings, correct factual errors, drop outdated tactics, and update internal links.