Local SEO can dramatically impact your bottom line. It makes up roughly 20% of all sales for businesses that use an offline website strategy. But what kind of impact does it have? And how do you achieve maximum ROI from localized keywords and on-page optimization? Our team at Digital Nomad has been working with clients to help them gain visibility in specific geographical areas using paid and organic methods. Let’s dive into some of these top local SEO benefits to help you build trust with your customers as they set foot in your shop or store.

What Is Local SEO, And Why Does it Matter To Your Customers?

Local search engines like Google Maps have become the primary source of information for many users looking for what their neighborhood was like just 30 minutes ago. They are becoming increasingly valuable to consumers in today’s hyperlocal world. According to Statista, 50% of U.S. adults aged 18 and older regularly conduct local searches while surfing the web. These people look to local results when planning vacations, researching restaurants and shops, reading reviews or even booking rental properties. 

According to research, locals spend more time searching online than any other consumer segment. This means that if you want to reach these potential buyers through traditional advertising strategies, you need a way to show up as frequently as possible, especially if you are offering something unique. You need quality traffic. If you still need to find out which search queries convert to leads or conversions.

How Local SEO Impacts Customer Satisfaction

Local search rankings significantly impact customer satisfaction, regardless of whether your business provides physical products or services. One study performed by NPD Group showed that 83% of shoppers would be less likely to buy from stores if their location was missing from the map. Another survey revealed key takeaways, including:

  • 78% said they spend $1,000 in extra money on gas every year because of price increases or delivery times
  • 62% said shopping online improves their buying experience because they’re able to find better prices
  • 64% said they consider sites with more reviews and ratings reliable
  • 66% said they were hesitant to walk down the street because they didn’t trust their neighbors

You need to understand these shoppers to reach the right customers and increase revenue. Do you want to attract new customers or get those existing ones back? Understanding where you rank on local search engine algorithms is critical to getting accurate metrics over time to determine your success.

Local SEO Pros Can Help With Conversion Rates

Local search engine optimization isn’t only beneficial to a brand. Studies have shown that companies that rank higher on local search ads have seen a 41% uptick in conversion rates. When you improve your conversion rate, you’re opening yourself up to a broader range of target customers who will see your website. So if you want to drive positive word-of-mouth, consider investing in your business’s presence online. Here are some easy ways to start.

Optimize On-Page SEO, Including Title Tags and Meta Description

Changing meta tags is one of the easiest ways to improve your site’s position in search results. A meta tag is a short code you add to your HTML code to include words like “This page contains…” and describe your content. Multiple meta tags exist for different search intent scenarios like long-tail topics, popular categories or long-tail phrases. Adding relevant meta tags can make promoting the right search keyword(s) more accessible, resulting in increased click-throughs and higher rankings. 

Using title tags and meta descriptions with high authority, you may notice improvements in local search rankings in the months or years following significant updates to your homepage’s HTML. Use these tags to create a consistent user experience across your websites.

Create Mobile-Friendly Website Elements

For anyone unfamiliar with mobile-friendly site design, you’re wondering how you can optimize your website’s look on mobile devices. That’s an excellent question! First off, the most straightforward answer to answering that is creating responsive web designs. Responsive design is when your website adapts to work the same way on desktops and devices such as tablets and smartphones. Most commonly known for Google’s Panda algorithm update, responsive design requires extensive coding to ensure your website can display correctly when viewed on screen. 

While responsive design can seem complicated, having mobile-optimized pages is one of the best ways to engage visitors with a simple download button that downloads directly onto a device. Remember you want to avoid competing with mobile phones. Instead, strive to provide fast access to your site, including checkout, contact forms, and social media links. Your customer will still be able to navigate your website using the correct touch point on their home screen. Ensure you have responsive stylesheets for common elements like buttons, images, text, and animation.

Increase Visibility Through Links Between Webpages and Store Sales

Another great thing you can do to gain exposure in local search is to ensure your web presence and store information are visible throughout your internet footprint. Link building increases the number of visits to your website or store from various sources. To achieve good link-building, you must create various web pages and social media posts around your business. Be sure to incorporate highly relevant, original and informative posts. Creating engaging copy on social networks like Facebook and Twitter should encourage your audience to share your website with others. Engaging with potential prospects and asking questions about company offerings should be encouraged through LinkedIn. Create cross-promotional landing pages and direct email marketing campaigns in place of cold calls.

You can gain additional exposure by partnering with brands that strongly focus on local commerce. Build partnerships with retailers in regional regions of interest and offer exclusive discounts—leverage influencers within that region and partner with brands that already represent your area to expand your reach.

Local SEO pros often refer customers to each other by recommending similar products. In addition, SEO professionals recommend the best places for customers to purchase the most expensive, luxurious items. However, local search engine optimization experts suggest using free tools like Yelp and Angie’s List to enhance the user experience and connect directly with other consumers. A complete profile picture, quick shipping options, local online listings, and a phone number are advantages of successful local SEO.

Local SEO Pros for Shopify Users

Shopping cart functionality is another component of effective eCommerce operations. Shopping carts allow users to complete purchases without ever touching any payment data. Like eCommerce platforms like Cartoshop, Shopify will enable merchants to sell directly through individual checkout pages with no friction or technical requirements.

Using Shopify, you can easily customize your checkout experience based on product type and customer preferences. Integrating leading CRM systems to collect loyalty points and personalize promotions will ensure your shoppers always feel seen. Plus, since you control the whole shopping process, you’ll have complete insight into your shopper’s journey.