As the digital landscape continues to change, businesses must adapt or face being left behind. In order to succeed online, your company needs a strong and swift presence in search engines. To achieve this, you need to hire an expert who can help optimize your site. Hiring an SEO consultant has many benefits, including focusing on other aspects of the business while handling the technicalities of search engine optimization. However, you may feel apprehensive about hiring an outside agency as many scam artists prey on small businesses looking for consultants. Here’s what you must know before hiring an SEO expert.
What’s the point of hiring an SEO consultant?
Search engine optimization (SEO) is a marketing strategy that promotes your business and website by increasing organic traffic from search engines. SEO is used to drive targeted traffic from online searches to your website. While most of your customers will come from the website, most of your revenue will likely come from social media platforms. Hiring an SEO specialist will allow you to focus on growing your business while you let the consultant handle the technical aspects of SEO. You’ll want to hire an SEO specialist if your business is new, you’re struggling with SEO, or you don’t have the time or skills to handle SEO. An SEO optimizer will also give you peace of mind that your website is following best practices and will help you avoid getting penalized by Google.
Why is it so hard to find an honest SEO consultant?
A reputable SEO consultant will be upfront about everything they do. However, they’re not a trustworthy consultant if they try to deceive you or hide their actual practices. If a consultant is dishonest, they may use black hat techniques to boost your site, which can hurt your business. Unfortunately, hiring an honest and reputable SEO optimizer can be difficult because many disreputable agencies prey on small businesses. This is mainly because the internet is free, and companies aren’t required to register with the government or be licensed to provide their services. Unfortunately, since there are so many unlicensed, unethical SEO persons, it’s difficult to separate the good from the bad. However, you can do a few things to help ensure you don’t hire the wrong consultant.
How to find the right SEO Consultant for your business
The best way to find a trustworthy and reputable SEO consultant is by getting a referral from someone you trust. If you have a business partner or friend who has hired an SEO professional in the past, you can ask them if they would be willing to recommend their consultant. If you don’t know anyone with experience hiring an expert, you can use online reviews to help weed out the bad ones. Unfortunately, Google reviews are not trustworthy since companies pay for positive reviews, so you’ll need to find other options to weed out the lousy consultants. You can start by checking if the company is registered with the BBB by clicking on the “Business Review” tab. If the company is registered, you’ll be able to see its rating on the BBB website. You can also use other review sites like Yelp to find reputable businesses.
What to Expect When Hiring an SEO Consultant
Understanding the difference between an SEO consultant and an SEO agency is important. An SEO agency is a company that hires professionals to handle clients’ SEO needs. In other words, an SEO agency is essentially a middleman between you and the consultant. If you hire an SEO agency, they will assign you an expert, though they may be able to provide references if you ask. A Search Engine specialist will work with you directly to create a strategy that best suits your business. You may want to work with more than one expert so you can get multiple perspectives on how to improve your site. When working with a marketer, you should feel free to ask questions and be as involved as you want. You may not want to be in the weeds, but you should understand what’s going on to make informed decisions. A specialist should be open and transparent about their services, so you should feel comfortable asking questions. You should also be able to see examples of their work or talk to previous clients. The more you know about the strategies & process, the better prepared you’ll be to make decisions.
How much does an SEO Consultant cost?
The cost of hiring an SEO specialist will vary depending on the company you hire and the services you need. If you hire an SEO agency, you can expect to pay more than if you hire directly. However, hiring an SEO agency can be helpful if you feel like you need extra support. While a one-time fee is the most common way to pay for SEO services, some companies offer payment plans. Before hiring a consultant, you should discuss payment options to understand what you’ll be expected to pay. An average SEO specialist charges between $1,000 and $5,000 for a website audit and up to $20,000 for an entire strategy. As with all other business ventures, you get what you pay for, so finding a company you can afford is crucial.
The Bottom Line
SEO is essential for businesses looking to achieve online success. Finding a trustworthy and reputable SEO consultant can be challenging, but it’s well worth the effort. Your website reflects your brand, and hiring an SEO optimizer is the best way to ensure it’s optimized. They will help you achieve higher search engine rankings and more organic traffic. They will also help you avoid being penalized by Google, which can also significantly impact your business. They will charge you a fee to improve your SEO and create a strategy to increase your website traffic. If you choose to hire an SEO consultant, it’s important to find one you can trust and someone who is transparent about their process.
Jawwad Imran (SEOLogist)
I am an SEO Consultant and Content Marketer with three years of experience. I have helped many companies rank on the first page of Google using white-hat SEO techniques. My expertise is in Technical SEO, On-page Optimization, Link Building, Copywriting, and Social Media Marketing. I also specialize in creating engaging content that will help your website stand out from the crowd. Through my work, I have helped many businesses grow their profits by increasing their online visibility, securing high-quality traffic, and converting visitors into customers. With my help, you can be assured that your online marketing efforts will produce results and positively impact your business. If you are looking for an SEO Optimizer or content marketer to work with you to achieve your goals, please message me.